Red Fashion Archive


Red Fashion in 1950s

28.03.2014 Posted in Red Fashion No Comments

A few weeks ago a friend who came over for dinner offered me a book about Fashion in the 1950s. When I flipped through the book, I was surpised how much the color Red was present at this period of time in all apsects of life. Not only were quite a few clothing items red, but there were red radios, gramophones, kitchen appliances and school acesssories. The 1950s were the post-war years. Quite naturally, women wanted to forget the austerity of the previous years – wear more feminine and elegant clothes and use more fun and flashy objects at home. So, the 1950s introduced quite a few amazing new inventions for the home, some of which still look modern today, while others seem rather incredible now. For example: a ‘new’ Red Heater model. Elegant and small, for the first time this Heater: –          allowed the regulation of the room’s tempreparture; –          could be easily moved around; –          fit into just about any interior.   I could easily see it being reproduced today, becoming a pretty and practical décor object in a contemporary apartement.   Other inventions of the 1950s looked quite mind-boggling, like this furniture with a sink. It had a sink on the left side, a drawer  with a mirror on the right side and more drawers under the sink. This bright Red piece of furniture could be placed in a bathroom or a bedroom. To me such furniture indicated that in the 1950s women still went out a lot […]


The Gourji Red Collection

25.10.2013 Posted in Red Fashion No Comments

Just imgine the Red shawls inspired by Diagilev and its Ballets Russes, fine writing pens decorated with miniature Kremlin towers and elegant earrings with red Soviet stars. These products are made in Russia by Gourji. I met the owner of the company, Dmitri Gourji, a handsome, talented and humorous Muscovite, in Paris during lunch with some friends from Moscow. Dmitri created one of the first companies in Russia which started to produce beautiful stationery, pens, bags, rings, earrings and shawls inspired by the history of the country. “No matter what was the ideology of the country,” Dmitri explained to me during our meeting, “each epoch left behind its art and literature which are a part of our history and which we should not forget. It is what I call ‘a business card of the epoch.’ What’s important,” he continued sipping his coffee, “is not to forget this history and learn from it.”   The products made by Gourji are on the pricey side but they are also aesthetically gorgeous, historical and cultural works of art. They are based on innovative and conceptual design. I could not take my eyes off of them. Dmitri thinks that his product is for people who feel connected to the history of their country and understand its beauty.